Teamwork in HPI d-school studio.
Image provided by HPI d-school.
Photograph for Forbes Women Africa by Jay Caboz
We reduce the cost of innovation and enable you to grow your market share by helping you to
We are M&W. We are an Innovation Studio founded by Lethabo Motsoaledi and Matthew Westaway. We operate across South Africa and have our principal office in Newlands, Cape Town.
Our Innovation Solutions help our clients better satisfy their customer’s needs; or reduce the risk of entering new markets or trying new ideas. Our solutions are characterised by the use of the human centered Design Thinking methodology and expedited by proprietary Artificial Intelligence and Natural Language Processing tools that allow the fast tracking of innovation.
Our solutions deliver valuable insights and innovative ideas that combine what is desirable from a user’s perspective with what is technologically feasible and economically viable. Our insights identify blind spots and opportunities that empower companies to grow their market share.
The Why Now
The world of business has never been more volatile and disruption can come from anywhere. Therefore, organizations which are best equipped to thrive in today's world are those that are best able to embrace uncertainty and find creative solutions. Innovation has become nothing less than a survival strategy . This is the reason why design led companies are growing faster and have higher margins than their competitors.
The Why Here
We believe that great innovation comes from embracing diverse perspectives. Therefore, South Africa's rich diversity offers a plethora of perspectives which allow for world class innovation. This makes South Africa the perfect context for developing world class solutions.