Teamwork in HPI d-school studio. 

Image provided by HPI d-school. 

Our Methodologies

Design Thinking

Design Thinking is a methodology and ultimately a mindset that enables innovation. It has a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Design Thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, organisations make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.

Why Design Thinking?

Design Thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable. The world of business has never been more volatile and disruption can come from anywhere. Therefore, organizations which are best equipped to thrive in today's world are those that are best able to embrace uncertainty and find creative solutions. Through providing people with the creative tools to address a vast range of challenges, Design Thinking allows for improved organisational culture that fosters a creative workplace. This is what keeps organisations ahead of the market place.

Our Algorithms

Natural Language Processing

In efforts to gain better insights, companies are moving towards having longer empathetic face to face conversations instead of gathering large sets of brief questionnaires or digital responses. 


However, interpreting key topics/themes/insights from qualitative data is labour intensive, costly and a timeous task.


Natural language processing (NLP), a component of artificial intelligence (AI) is the ability of a computer program to understand human speech as it is spoken or written.


At M&W, we have developed our own Natural Language Processing Algorithms which automatically and effectively synthesize insights gained and ideas generated in our Define and Ideate stages of the Design Thinking cycle.

What Sets Us Apart?

"Our Innovation Studio places immense value on providing valuable insights and innovative solutions, quickly, effectively and at the lowest possible cost to our clients. ​In our goal to fast track the innovation process, we have developed our own Artificial Intelligence, Natural Language Processing algorithms and tools to expedite various stages of the Design Thinking cycle.


Studio 11, Montebello Design Centre

31 Newlands Avenue, Newlands

Cape Town



+27 (21) 825 9783


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