Hello Baby Family Journal
Understand, Observe, Define, Ideate, Prototype, Test and Implement.
A Family Journal which incorporates the entire family in the pregnancy journey.
Through applying the full design thinking methodology, M&W developed a Family Journal that allows expectant moms to commemorate their pregnancy in a meaningful way that includes the entire family in the pregnancy journey.
During testing of this solution, moms indicated that they would like to receive the journal as part of their delivery package gift from the hospital. One of the insights gained through the process was also that fathers immediately look for life insurance when they find out that their wives are expecting or when their children are born. As a result, M&W will be placing it in 40 000 Netcare pregnancy bags next year. The journal will be branded and sponsored by a leading Financial Service Provider.
Design a way for all the family members of expectant mothers, especially fathers, to feel more involved in the pregnancy period.
Through using our journal, families will be more involved in the pregnancy journey, which will result in:
Healthier early child development.
Increased social support for expectant mothers during pregnancy making them less likely to develop Postpartum Depression.
Newborns benefitting from more physical,emotional and social support.
Financial Service Providers
Hello Baby Family Jounal Project Partners
M&W Innovation Solutions Provided