Mapping Customer Experience
Through applying the design thinking methodology, M&W assisted Playlogix by providing actionable steps to:
Create widespread awareness around the work of a Startup Studio;
Improve off location engagements for clients;
Build a client onboarding process that ensures that realistic expectations are set for clients.
M&W assisted Playlogix by gaining insights through interviewing customers and pinpointing pertinent problems. These became indirect recommendations on how to improve the customer experiences at Playlogix.
Design a way for the right customers to be consistently attracted to Playlogix in a world where the value proposition of a Startup Studio is not well known.
Understand, Observe, Define.
M&W Innovation Solutions Provided
Mapping the customer journey and client experience for a Startup Studio.